howies is an ethical active clothing company based in West Wales.

We’ve been making clothing for the sports we love like biking, running and the outdoors and for day to day life since 1995.

We believe in quality and that making a product which lasts longer is better for the environment.

Every season we work hard to lower the impact of our range by using more Organic, recycled and natural materials with no harmful chemicals in nice factories that care for their people and impact. For instance; our T-shirts, sweats and jeans are made from certified organic cotton and our award winning base layers are made from the highest quality pure Merino wool that is guaranteed from a non mulsed source. 

Back in 2015 we were one of the first brands in the world to remove harmful PFC’s from our range.

Our goal is to continue to lead the development of high quality, lower impact clothing for everyday life and everyday sport that has minimal impact on the environment.

That just seems like common sense to us.