Unify + Reef

Our partnership…

  • Distribution
  • Sales representation
  • Marketing & PR
  • Retail activity
  • Brand & sales strategy

Reef was founded in 1984 by two brothers from Argentina, Fernando and Santiago Aguerre, who wanted to share their love for surf, travel and beach culture with the world.

Their desire to create a high-quality, comfortable active footwear led to the founding of the brand in the early 80s, which quickly became the bestselling sandal brand. Reef eventually became a global icon within the surfing community and added greatly to the profile of the brand as a whole.

Today, Reef is celebrated for its bohemian, eco-conscious and surf-loving spirit and their high quality comfortable products that look as good on the streets as they do on the beach.

Their products are designed to make you feel Ridiculously Comfortable, relaxed and free in any environment.

Ridiculously Comfortable