Job Vacancy: PR Executive

• South Wales-based with regular London, UK and international travel
• £28,000 – £32,000 per annum + bonus scheme
• Reporting to Senior Marketing Executive
• Company pension
• Discounts across selected brands
• 23 days annual leave plus bank holidays

Our Company:

Unify Brand Partnerships is an active, outdoor, and lifestyle fashion agency with a diverse and impressive portfolio of leading global brands. We’ve successfully established ourselves as one of the top multi-category brand and distribution specialists in the UK. Our brands include K-SWISS, Palladium, 2XU, Rumpl, Reef, Teva, Nixon, Cotopaxi, Feetures and Pajar.

About the Role:

• We are seeking an experienced, passionate, organised and dynamic PR Executive to work across our portfolio of highly complex and multi-faceted regional and national projects
• Working closely with the internal management team, you will be responsible for public relations, press and media, and working in line with our exciting brands that we represent in the UK.
• You will be immersed within media, fashion, sports and the knowledge of integration of social media with PR. This person will understand styling trends, fashion lifestyle, influencer PR and how social media can support PR.
• A typical day will involve day to day management of media, journalists, influencers and stylists. Negotiating innovative stories and deals with agents, journalists, reporting and analysing performance of ambassador’s partnerships and assisting on management of third-party brand collaborations. 
• You will have a hands-on strategic approach and understanding of how to deliver and curate compelling news stories and media opportunities and build excitement around our brands and for Unify.

Key Objectives:

• Lead and ensure smooth delivery of all PR campaigns across multiple partnerships.
• Drive and manage PR strategy alongside the wider Marketing Team.
• Build and develop network of key media titles, stylists, and editors for all brands.
• Develop innovative, creative and unique approaches to pitching to press through Press Releases and Events.

Responsibilities:

• Oversee and implement the PR strategy for Unify encompassing and exciting brands.
• Build and maintain a strong network of press and industry contacts as well as representing the brand at press events and exhibitions.
• Lead the management of UK based PR, setting the strategic vision, defining the target media for press coverage and exposure.
• Pitch Press Releases, brand stories and hero product narratives.
• Oversee and execute both small and large-scale press events, managing logistics, budgets, suppliers and any other related PR material.
• Compile weekly, monthly and dedicated activity press and activation reports.
• Oversee press gifting, ensure we are driving the desired brand perception, control gifting budget.
• Communicate results internally with reports and ROI analysis.
• Influencer PR knowledge would be advantageous.

About You:

• 3 years relevant retail PR experience
• Proven ability to work cross functionally in a fast-paced environment
• Excellent writing and editing skills ensuring the understanding of brand voice and tone.
• Excellent planning and organisation skills. 
• A team player who is highly motived and a driven self-starter
• A highly organised and logical approach to problem solving and timeline management.
• Experience in handling media and an ability to simplify technical language.
• Excellent knowledge of PR and confident pitcher with proved coverage results selling in stories to national press and other media outlets.

How to apply:

If you think you’re ready to join our team, please email your CV and covering letter to Jenny Cooper (Senior Marketing Executive) jenny@unify-bp.com