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Job Vacancy: UK Commercial Manager

About Us:

Unify Brand Partnerships is a leading UK distribution agency specialising in active, outdoor, and lifestyle fashion. We proudly represent a diverse portfolio of globally recognised brands. Our expertise in brand distribution and marketing has positioned us as a top multi-category specialist in the industry.

About the Role:

This senior commercial leadership role will drive growth and performance across Unify Brand Partnerships. Leading a team of 8 Key and Regional Account Managers and a team of 6 across the Marketing team. You will manage the sales and marketing strategy, delivery of revenue, profit, and brand partnership objectives.

You will play a key role in shaping long-term retail partnerships, unlocking new commercial opportunities, and ensuring best-in-class execution across all accounts.

Working cross-functionally, this role is accountable for delivering sustainable growth aligned to annual business plans.

Key Responsibilities:

  • Own and deliver commercial performance across all Unify Brand Partnerships portfolio of brands
  • Full accountability for revenue, profit, and KPI delivery across all sales functions
  • Drive strategy across both sales and marketing functions
  • Lead, inspire and develop a high-performing team
  • Manage and coach a team of 8 Key and Regional Account Managers
  • Manage the UK marketing function, including Marketing Manager and a team of 5
  • Define and execute sales and marketing strategy in collaboration with the Senior Leadership Team
  • Develop and implement short- and long-term commercial strategies that maximise revenue, profitability, and brand impact across all partnerships
  • Build and grow strategic client relationships
  • Establish senior-level relationships with key partners, positioning Unify as a trusted commercial partner
  • Deliver best-in-class joint business planning
  • Drive integrated commercial and marketing plans
  • Ensure the marketing team delivers impactful, insight-led activation plans that enhance brand visibility and drive consumer engagement
  • Utilise data across sales performance, market trends, and customer behaviour to inform decision-making, optimise performance, and identify growth opportunities
  • Oversee sales operations and forecasting
  • Ensure Marketing budgets and managed
  • Ensure effective management of forecasting, order books, and overall sales operations in collaboration with planning and finance functions
  • Influence cross-functional alignment

About You:

  • 5 years’ plus commercial experience of managing sales and marketing teams
  • Proven track record of delivering significant revenue and profit growth in a senior leadership role
  • Experience leading and developing high-performing sales and marketing teams
  • Strong understanding of partnerships, retail, or brand-led commercial environments
  • Demonstrated success in building and managing strategic client relationships at senior level
  • Genuine passion for Unify brands, retail, and the wider market, with a strong interest in industry trends and developments
  • Inspiring leaders who can motivate and energise teams, setting a clear vision and leading by example
  • Flexible and willing to travel, with an appreciation for the role travel plays in building relationships and driving performance
  • Ability to operate both strategically and operationally in a fast-paced environment
  • Experience navigating complex internal and external stakeholder environments
  • Proficiency in CRM systems, reporting tools, and sales technologies
  • Full UK driving licence

What’s on Offer:

Our comprehensive benefits package includes:

  • Competitive salary & performance-based bonus
  • Company car
  • Mobile phone
  • Enhanced holiday package
  • Company pension
  • Wellbeing initiatives
  • Generous discount on portfolio of brands

Please send CV and covering letter to our HR Manager – Roxy@unify-bp.com

Unify HR Department
Unify HR Department