Reef Enters Into Agreement To Transition UK Businesses To Distributor Model

Carlsbad CA – [January 6th, 2020] – REEF Lifestyle, LLC a leading premium surf lifestyle brand, today announced it entered into a distribution agreement with Unify Brand Partnerships, a leading multi- category distributor in the UK.

Unify Brand Partnerships was founded in 2004. The business was set up to represent and build solid long-term relationships with global brands within the fashion, lifestyle, sport and outdoor categories.

Damian Cooper, MD at Unify Brand Partnerships said:

We’re really excited about our new partnership with Reef as we feel the brand is a perfect fit and addition to our current portfolio. We are honoured to represent world class brands whilst working alongside some great people in the industry. As Unify Brand Partnerships sets out on the next phase of our expansion, we look forward to welcoming Reef to the Unify family and continuing their outstanding work in the UK market!

Commenting on the agreement is REEF’s Brand President, Mike Jensen:

REEF is thrilled to partner with Unify Brand Partnerships, a premium footwear and apparel distributor in the UK market. We are confident they will help continue to drive deep consumer connections and high-quality growth for the REEF brand in the future.

About REEF

The REEF brand was founded in 1984 with the goal of sharing the love of surf and beach culture around the globe. Today the global footwear and apparel brand is focused on connecting with consumers by uniting the world around the fun, freedom, and spirit of the beach. For more information, visit www.reef.com.