Job Vacancy: Senior PR Executive


  • Location: London, with regular UK travel, alongside visits to our Head Office in South Wales
  • Salary: £35,000 – £40,000
  • Reporting to Marketing Manager
  • Company pension

Our company:

Unify Brand Partnerships is an active, outdoor, and lifestyle fashion agency with a diverse and impressive portfolio of leading global brands. We’ve successfully established ourselves as one of the top multi-category brand and distribution specialists in the UK. Our brands include K-SWISS, Palladium, 2XU, Rumpl, Reef, Teva, Nixon, Cotopaxi, Pajar and Feetures, and many others, with exciting plans to grow our portfolio.

About the role:

We’re looking for an experienced, passionate, organised and dynamic Senior PR Executive to work across our portfolio of highly complex and multi-faceted regional and national projects. The successful candidate will drive the delivery of multi-channel PR strategies and activations with our Marketing and Ecomm Manager. This position gives the successful applicant an exciting opportunity to work with multiple global and diverse brands within the active, outdoor, and lifestyle fashion industry.

The Senior PR Executive will be a key member of our team, working closely with our Marketing / Ecomm team, as well as the Sales team internally. Externally, you will be working extensively with the media, press, our retail and brand partners to support PR strategies and deliver campaigns to grow local brand awareness and engagement in the UK market. An understanding and passion for active, outdoor, and lifestyle fashion are desirable in order to have insight into how your work can impact our retail and brand partners.

You will be immersed within media, fashion, active and the knowledge of integration of social media with PR. This person will understand styling trends, fashion lifestyle, influencer PR and how social media can support PR. A typical day will involve day to day management of media, journalists, influencers and stylists. This also includes negotiating innovative stories and deals with agents, journalists, reporting and analysing performance of influencers/ambassadors’ partnerships and assisting on management of third-party brand collaborations. You will have a hands-on strategic approach and the understanding of how to deliver and curate compelling news stories and media opportunities and build excitement around our brands and for Unify.

Key objectives:

  • Supporting the Marketing / Ecomm Manager in driving a multi-brand, rolling 12-month PR plan that increases sales, local UK brand awareness and engagement across both wholesale and Ecomm channels
  • Lead and ensure smooth delivery of all PR campaigns across multiple partnerships
  • Ensuring that the PR plan and projects are implemented on time and within the allocated budget across multiple brands
  • Reporting to the Marketing Manager for approval and sign-off on all planned PR activity in advance of expenditure
  • Cultivate advantageous relationships with key media titles, stylists and editors for all brands
  • Creating multi brand local PR content for our retail, Ecomm and social media channels   
  • Develop innovative, creative and unique approaches to influencer marketing and media


  • Working extensively with the media, press, and influencers/ambassadors
  • Oversee and implement the PR strategy for Unify and their portfolio of brand partnerships
  • Build and maintain a strong network of press, industry and influencer contacts for Unify and our brand partnerships
  • Lead the management of UK based PR, setting the strategic vision, defining the target media for press coverage and exposure
  • Draft media alerts and press releases to pitch brand stories and hero product narratives
  • Proactively finding PR opportunities and building relationships with media, press and influencers/ambassadors
  • Developing creative and innovative influencer campaigns alongside our Marketing and Ecomm Manager
  • Oversee press gifting / sample requests, control gifting budget, and ensure we are driving the desired brand perception, following our brand partners guidelines and overall tone of voice
  • Use best social influencer practice to drive conversions
  • Supporting the wider team with our brands’ presence at industry trade shows, events and brand activations
  • Handling influencer negotiations and ensuring campaigns are generating a profit through conversions
  • Identify influencer marketing and media opportunities for brand promotion
  • Liaise with our Social Media Executive regarding influencer PR and content creation
  • Matching new talent for each of our brands, negotiating partnership contracts and ensure consistency throughout the year
  • Communicate results internally and externally with our brand partners with reports and ROI analysis
  • Compile monthly dedicated activity press and activation reports

Required knowledge and experience:

  • Must have minimum of 4-5 years relative retail PR experience
  • Excellent writing and editing skills, ensuring the understanding of brand voice and tone
  • Proven ability to work cross-functionally and collaboratively in a fast-paced role is a must in this role as the successful candidate will work closely with an array of our internal/external stakeholders, retail, and brand partners
  • Excellent knowledge of influencer PR and how to activate top-tier influencers/ambassadors across media outlets
  • Experience in handling media and an ability to simplify technical language
  • A team player who is highly motivated and a driven self-starter
  • Excellent planning and organisational skills
  • A positive, energetic attitude and collaborative working style, coupled with a creative and strategic mindset
  • Must have strong project management experience
  • Able to work in high-pressure, deadline-driven situations
  • Must possess a pro-active approach with excellent written and verbal communication skills to communicate effectively both internally and externally
  • Excellent relationship, project management and organisational skills with the ability to prioritise and plan effectively
  • A confident pitcher and proven ability of selling in brand stories to national press and other media outlets
  • Understands Google analytics and Google trends to spot opportunities in the marketplace
  • Experience working in an agency environment, with multiple clients is desirable
  • Experience working within a retail-led industry (ideally in the active, outdoor or lifestyle fashion market) is highly desirable
  • A passion for active and outdoor activity is desirable
  • Due to the nature of the role, you must be willing to work occasional weekends or out of office hours

How to apply:

If you think you’re ready to join our team, please email your CV and covering letter to Caitlin Hoey (Marketing Manager) caitlin@unify-bp.com