Unify Brand Partnerships has been appointed as the UK distributor for Owala, the innovative hydration brand known for its bold design, playful colourways and category-defining functionality.
Founded in 2020, Owala has rapidly built a following thanks to its award-winning FreeSip® bottle, designed with a patented dual-function spout that allows users to sip upright through a built-in straw or tilt back to swig from a wide-mouth opening. Combining practical performance with standout aesthetics, Owala has become a global sensation and a daily essential for consumers seeking both style and substance in their hydration products.
Through this new partnership, Unify Brand Partnerships will lead select sales, distribution and strategic retail development for Owala across the UK market, bringing the brand’s core collections to leading retailers nationwide.
“We are thrilled to welcome Owala to our growing portfolio of innovative, design-led brands,” said Damian Cooper, Managing Director at Unify Brand Partnerships. “Owala has successfully reimagined everyday hydration with a product that genuinely disrupts the category. Its combination of function, personality and cultural relevance makes it perfectly positioned for the UK market. We see significant opportunity to scale Owala across a diverse retail landscape, spanning lifestyle and fashion to home and outdoor.”
Owala’s rapid growth in the US has been driven by strong community engagement, limited-edition colour drops and a loyal Gen Z and Millennial consumer base. The brand’s commitment to quality, featuring vacuum seal insulation to keep drinks cold for up to 24 hours, alongside BPA- and phthalate-free materials, aligns with increasing consumer demand for sustainable, reusable alternatives to single-use plastics.
“We are excited to partner with Unify Brand Partnerships to expand Owala’s presence in the UK,” said Marc Ferullo, Associate Sales Director at Owala. “Their expertise in brand building and retail strategy makes them the ideal partner to extend Owala’s distinctive approach to hydration to British consumers.”
The UK launch will roll out from mid-April 2026, with key retail partnerships to be announced in the coming months.
For wholesale enquiries, please contact:
Email: letschat@unify-bp.com
Tel: 01633 485365
About Unify Brand Partnerships
Unify is an active, outdoor, and lifestyle fashion agency with a diverse portfolio of leading global brands. Its fully integrated business model enables consistent elevation of brands in the UK market through distribution, strategic sales, marketing, and impactful brand activations. Founded in 2004, Unify has built a strong reputation as one of the UK’s top multi-category brand and distribution specialists.
About Owala
Founded in 2020, Owala is a US-based hydration brand redefining drinkware through thoughtful design and bold aesthetics, bringing life back to life. Best known for their FreeSip® bottles, Owala creates functional, expressive products that inspire people to stay hydrated wherever life takes them. Owala: Where Boring Ends
